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Uncle Gugl - a giant


To find the necessary information, the majority of users of the World wide web is used today with search machines. To find the certain product or service, in 90 cases from 100 it is enough to go on one of popular poiskovikov (for example, on Google) to type{collect} in a line of search the most suitable key phrase and to choose that the search machine will give. It is good, if in sphere interesting you a competition low - then the machine will give out a small amount of results among which to choose the necessary site simply. And what if poiskovik will show ten thousand results and the required page appears in the list at number{room} 135 or 7468? In fact only first ten positions have advantage, and the rests should expect casual visitors. How to achieve that your site appeared first number{room} as a result of search? How to force search machines to direct constantly to you visitors? And the main thing - on what poiskovikakh it is necessary to be on the first place?

What is the Web-optimization?


Web-optimization, or SEO (Search Engine Optimization), is, simply speaking, minor alterations of a Web-site which result in increase of his  rating at search machines at use of the chosen keyword or a phrase. The optimized pages to find in the Network is much easier and faster. And if pages of your site get in first ten results of search on the chosen keywords, at you is guaranteed the quantity{amount} of visitors will increase.

As SEO works


For definition of a rating of the page comparable to the required key phrase, search machines use own algorithms of a rating. Poiskoviki only slightly differ from each other, therefore they do not like to disclose the exact algorithms. But it is authentically known, that a main role in definition of importance of page as a result of search play: quantity{amount} of keywords on page, the title of page, metatags, the maintenance{contents}, the text and popularity of links. About each of these factors tens clauses{articles} and manuals are written. We shall stop on specificity of search machines.

Whence to start?


Web-optimization - a thing not too complex , but demands planning, the organization and patience. Start with correct coding. Web-pages should have the informative high quality maintenance{contents}, with the greater share of the text, than a html-code. Though it is possible to optimize and sites with flehsh-rollers or JavaScript, nevertheless with usual pages to consult more easy. Make the maintenance{contents} of a site pure{clean}, professional, with convenient navigation, with correct keywords in names of pages and files and with well organized map of a site.


SEO is not the exact science, is more likely a pursuit of the knowledge, assisting to reach{achieve} a high rating by search machines and for a long time to be fixed in the first positions of results of search.


There are two various such as the search sites storing{keeping} the information on Internet - resources: search machines and catalogues.


Analogue of catalogues are directories which are issued in a paper kind. In the internal rubricator the Internet - resources as a rule annotated settle down. Search in similar resources is carried out by the most various ways dependent on the concrete machine, - as a rule, it is search or by name, either under the description, or on the entered keywords. However precisely registered algorithms of search for each of machines all the same does not exist.


Search machines completely extort, exhaust contents of a site (more correctly, the parts resolved{allowed} to public access) and index: make tables of repetition of those or other words, and also their importance inside the document. Search machines cannot proindeksirovat` messages which are generated Flash, Java or are submitted as a graphic representation.

Registration on poiskovikakh


Today the majority of owners of Web-sites understand, that process of registration represents simply means of delivery of the optimized pages for search machines. If to present, that the Web-site is a new movie, process of registration - a film projector at a cinema. Without a projector of your film nobody will see. Due to optimization of Web-pages the Web-site undergoes such changes which will lead it  to to top of a rating, however without correct registration nobody will see this site.


I do not doubt, that to any user the most important search machines in the Internet are known, but I believe, that very few people will name even 20 poiskovikov. What from them are most important and how on them to be registered? Let's understand.

The big four


Google


Google - the most popular in the Internet poiskovik but how to get in his  lists? First, there is a registration questionnaire on his  site (http://www.google.com/addurl.html). Instructions which gives Google, are rather clear: register your main page, and Google then itself will study the others. However similar registration does not give a guarantee, that you proindeksirujut. Google always preferred search of new Web-pages, creeping on sites already registered in a database and passing on new links therefrom. To increase chances to be proindexed, find qualitative Web-sites or catalogues which will create links to your site. Hundreds links are not necessary for you, but 3-5 links at this stage "will encourage" Google that he has not overlooked your page. Google, as a rule, completely updates the database of times in a month so do not panic if during 4 weeks you have not seen any result. However if after 6 weeks your site still not proindeksirovan, concentrate on creation of better links and try to get in list Open Directory Project (about this Web-catalogue little bit later).


AltaVista


Though company AltaVista has effective enough search robot, but nevertheless she that was once, and the future of her  is not known. Now her  firm Overture owns (which, in turn, owns Yahoo!). Exist free-of-charge, but very slow registration and paid (39 dollars one year) for the first URL (it is valid during 6 months). Page of registration on AltaVista - http://addurl.altavista.com/


MSN


Still recently there were two effective ways of accommodation of a site in lists MSN (not including sponsor's membership). It was possible to register your Web-site on LookSmart (more in detail about this catalogue below) and to find it  in sector Web Directory Sites or to choose for this purpose Inktomi and to get in sector Web Pages. Now LookSmart it is not actual, but you can register the site to the address http://advertising.msn.com/msnsites/SubmitSite.asp  - inclusion paid. Besides Inktomi - the spider and if at you very extensive maintenance{contents} or hundred different products, to neglect him  does not cost. When in search set a long phrase or number{room} of the certain model of the goods, that, most likely, more full results will show Inktomi, instead of LookSmart. More in detail about registration on Inktomi it is told below.


AOL


Process of registration on AOL is absent in general. AOL uses database Google, therefore, if want to come to be on AOL, it is important to get in list Google.

Catalogues


The Open Directory


Open Directory, also it is known as ODP and DMOZ, is the extensive directory updated and served in thousand of volunteers. The directory in itself does not use the big popularity at usual Internet users who search for the necessary information in a network. However any search machine what small she was, can free-of-charge use the information from DMOZ. One of such "not so small" Web-sites is Google. Actually, catalogue Google is not that other, as "downloaded" directory DMOZ. Add to this links of thousand small sites which too "download" the information with DMOZ - and to you it becomes understandable, why in lists DMOZ to be favourable to any Web-page. To get in lists of this directory, simply choose the most suitable category for your Web-site and click the link « To add URL ». Precisely follow instructions. There are standard instructions for each category, but also, some editors use the special principles. Do not try, that the description of your page has been oversaturated with keywords. Choose 3-4 most important key phrases and write the description from 20-30 words, including these terms. Editors DMOZ differ that, that often change the description of edited sites; in that case your keywords can simply throw out. Remember, editors are the volunteers who are not receiving for the job any fees, therefore and do not hope for occurrence of your site in lists in some days after submission on registration. This process can borrow{occupy} some weeks or even months. Detailed instructions can be read on site DMOZ.


Yahoo!


Still more recently in the most simple and reliable way to get in results of search Yahoo! There was a registration in the catalogue with an annual payment of 299 dollars. However for deducing{removing} results of search Yahoo! Uses database Google, and links from the catalogue are an additional source of the information. So I recommend to concentrate the efforts on Google, and he will already take care about Yahoo!. To tell the truth, Yahoo! Has more recently got Inktomi so all can change.


Looksmart


Looksmart demanded 299 dollars (an annual payment) earlier that editors have seen{overlooked} and have switched on your site in the necessary category. Now it already for a long time in the past, and today is used a unique combination of paid inclusion and the analysis of your site by editors. In lists of catalogue Looksmart it is necessary to pay 29 dollars for the analysis and inclusion of a site. After inclusion 0,15 dollars are in addition brought in lists for each of first 5 thousand the visitors generated Looksmart. After that depending on a structure of your activity the payment for the visitor changes from 0,23 up to 0,75 dollars. But it is possible to establish and a monthly limit to not pay more, than you plan (the minimal payment - 15 dollars a month). It only - full details can be learned{be found out} the basic moments of registration on their site. Now Looksmart experiences the period of crisis. After the important partners have refused services Looksmart MSN and more some, the catalogue experiences financial problems and on the sly turns off the activity.

Spiders


Inktomi


Inktomi delivers for LookSmart, MSN, Hotbot and Overture the information on the sites visited by the robot. Inktomi has no own interface of the search machine, but provides with results of activity of the spider many other search machines. It is the easiest to be registered, using service of paid inclusion. An average payment - 39 dollars one year for the first URL and 25 dollars for each following. Registration which usually lasts till 48 o'clock, is valid within one year.


Ask Jeeves


Ask Jeeves - quickly developing search machine receiving the information from automatic spider Teoma (which owns Ask). It is possible to use paid inclusion or to wait, while spider Teoma itself will climb on your site under the link from other site already registered on Ask Jeeves. The payment for inclusion makes 30 dollars one year for the first URL and 18 dollars for each following.


Netscape and iWon


Both Netscape, and iWon receive the information from automatic spiders Google.

Who becomes the leader among search machines


It is not known, who becomes the leader in the future. Has not appeared yet Google, Web-catalogues were in the Internet the main search force. Google began the ascention of all several years ago and became the indisputable leader of search in Ceti. But recently MSN has almost finished job above own search machine, besides Yahoo! (the most successful competitor Google) has got company Overture (which includes AlltheWeb and AltaVista), therefore 2004 promises to be very interesting. Microsoft always was force from which it is necessary to be considered. At Yahoo! Too there will be means to make worthy competition Google.

New role Inktomi


Inktomi can play the important role as now him  owns Yahoo!. Do not lower eyes from this machine: she provides secondary results for MSN and, probably, will replace Google in maintenance of primary results for Yahoo!. Importance Inktomi can increase also for MSN as creation Microsoft has ceased to use LookSmart for the primary results.


Inktomi often adds to the database some free-of-charge pages, therefore all over again check up, what from your pages already are available in their database, and only then use services of paid inclusion of the most important pages.


Now we shall explain above-stated. It is impossible to rely only on one search machine for all your traffic. Today Google - the largest poiskovik, but it does not mean, that it is possible to forget about the others. Always watch{keep up} news of the world of search machines: behind others poiskovikami and catalogues, paid inclusions and pay-per-click (a separate payment for each visitor directed to search machine), newsgroups and other marketing mechanisms. Now imagine, how much you will spend time for registration only by the listed search machines. And if at you it is a little bit{some} Web-sites? Be not upset: it is possible to register automatically a site by search machines and catalogues even in your absence. For this purpose there are the special programs, capable to help not only with registration, but also with other aspects of Web-optimization. In the Internet it is enough such automatic assistants, but only some from them really are worthy, as with their help it is possible to lead{carry out} optimization of a Web-site from And up to J.Eto Search Engine Commando (http://www.searchenginecommando.com/ <http: // www.internet-technologies.ru/? url=http%3A%2F%2Fwww.searchenginecommando.com%2F>), Web Position Gold (http://www.web-positiongold.com/ <http: // www.internet-technologies.ru/? url=http%3A%2F%2Fwww.web-positiongold.com%2F>) and unique package NetPromoter at present adapted for a Runet (http://www.net-promoter.com/ru <http: // www.internet-technologies.ru/? url=http%3A%2F%2Fwww.net-promoter.com%2Fru>).

Paid inclusion and pay-per-click


If at you a plenty of different Web-pages, services of paid inclusion and PPC can do without in a round sum. In this case choose only most important of your pages or register dynamically changing pages which have not been noticed by search robots, and, thus, they will appear on a regular basis in a database of the search machine.

Farms of links (FFA Pages)


During old kind times (in the Internet two years ago - already « old times ») the mass hobby for so-called farms of links (FFA) was observed. Participation in them promised increase in popularity of own links. Existing farms of links work under the following circuit: the link to your site appears there for any short time, and then vanishes, superseded by other registration. However the opportunity is not excluded, that for short time of stay for a farm your site all the same will be noticed any of serious search robots. Though today the effect from membership in such farms has a little decreased, to be registered on them will not hurt. And as these sites the huge quantity{amount}, registration is the best way for spending automatically, with the help of the special program (for example, Page Promoter or Web Position Gold). If you will be registered on hundred farms, they will lead to to you of one - two visitors and consequently, some hundreds or even thousand registration will bring to you rather essential increase in the traffic. By automatic search of FFA-pages you simply set to the program criteria of search and are engaged in the affairs while the program generates for you the additional traffic. Remember, that well "ground" title at registration will increase feedback from farms of links even more. Experiment with different titles to reveal the most effective. In addition, you thus it is artificial raise popularity of links to your site (that is especially appreciated by many search machines, in particular Google).

Other methods of promotion of a site


Do not overlook about traditional marketing means - about advertising brochures, clauses{articles} in magazines, etc. One of the most effective methods of online - advertising and popularization of links to your site - the interesting information clauses{articles} devoted to your activity. There is also a set of other, not so fair advertising receptions (in a word, a spam), but practically all poiskoviki easily distinguish a spam from lawful SEO-technologies and severely punish unfair Web-masters. But one of nonconventional Web-marketing receptions (Google-bomb) deserves to describe it  more in detail.


What is the Google-bomb


Google differs from others poiskovikov that, that from time to time he can show pages which do not contain the keywords set for search.


For example, in clause{article} which you now read, the question is about SEO but if enough of sites will be created with links to it{her}, using a phrase "uncle Petja" then the Web-page with given clause{article} can receive the first place as a result of search on a phrase "uncle Petja". In other words, having created the certain quantity{amount} of links from different sites, it is possible to affect a Google-rating of to whom refer. This phenomenon is called a Google-bomb and for the first time has been used in 2001 Adamom Mehtsom.


Adam Mehts has made the first Google-bomb for the sake of entertainment, having aimed on friend Andy a phrase « worthless pisaka ». A year after, strangely enough, Google-bomb Adama has shown tremendous stability as Andy's Web-page still won first place as a result of search on a phrase « worthless pisaka ». Google-bomb Adama, can, and was a joke, but since then Google-bombardments became popular in the Network. The reasons of why people do{make} Google-bombs, in our opinion, exists a little: humour, vanity, money and feeling of validity. Let's consider each of these reasons.


Bombs - jokes. Agree, it is very pleasant to see on Google, that your friend - most « worthless pisaka » all over the world.


Egos - bombs. Recently began fashionable to be on the first place as a result of search by name and surnames.


Monetary bombs. Certainly, if someone will start to do{make} Google-bombs for the sake of a profit they just and will make real threat Google.


Bombs of validity. For example, a case with George Bush. You can be convinced, that, having typed{collected} in search « miserable failure » (the pity loser), you receive on the first place page of the biography of George Busha from an official Web-site of the White house.


Why Google-bombs so are effective


The first, and the most important is cheerfully. Google - world famous and very popular poiskovik. And to place someone's site on the first place in a rating very fascinatingly and funny. Creation of Google-bombs also enables to realize fundamental needs{requirements} of the person: in validity and in an opportunity of the control above uncontrollable.


How to make a Google-bomb


The instruction from the founder:


1. Take a Web-site …

2. Add the HTML-link to the aimed site, having named its{her} chosen key phrase.

3. Register your site on Google.

4. Wait for result!


Today practically all Google-bombs are made under this instruction.


Certainly, thousand identical links with an identical phrase on the same page will give nothing. A plenty of the pages having the link with the certain text is required. It can be done only with the help of the concentrated actions of group of adherents.


Understandably, that Google-bombs are more tremendous are effective for increase of the traffic. But it is not so understandable, that itself Google with it will do{make}.


Eventually, the Google-bomb is the extremely difficult for distinguishing from the present{true} link. Whether creates Google algorithm which would neutralize Google-bombs? Whether he works above creation of homing system for definition of Google-bombs? Whether is going to Google somehow to punish founders of Google-bombs? Also what will be concrete an occasion for such punishment? Google, let us know, that is good and that is bad in the world of Google-bombs! While it is not known about punishments for creation of a Google-bomb.

The maintenance{contents}, the maintenance{contents} and more time the maintenance{contents}


And at last it would be desirable to remind of the most important.


The most serious mistake made by Web-masters, creation of a Web-site with poor by quantity{amount} and quality the maintenance{contents} is. Do not rely on some optimized paragraphs of the text, hoping to convince search robots to be late on your site. « Bony » the Web-site on anybody will not make favorable impression. Improve contents of your site. Place there the information which will keep visitors on a site. Become an authoritative source of the information in sphere of your activity then other Web-sites will create links to your pages. Remember: Google is interested to serve those who uses his  search opportunities as well as you are interested in service of your visitors. Place the greatest possible quantity{amount} of the information useful to your visitors, and they will thank you constant visitings and recommendations familiar. And at last, the information which you place, often is comparable to response which you receive. Construction of the base of your site on the qualitative maintenance{contents} and expansion of marketing means will help you to resist{stand} during an epoch of the future wars between search machines.